As we draw closer to our June 3rd conversion to Berkshire Hathaway HomeServices (BHHS) Utah Properties, our anticipation continues to build, and we are thrilled to join the "Most-respected Company in the World," according to Barron's famed annual survey. To share the Berkshire Hathaway name is a tremendous honor. Already, clients and friends of our agency have expressed heartfelt congratulations over our allegiance with Warren Buffet--the man, the myth, the only person to beat the market...again and again.
In an interview, our Owner and Operator, Steve Roney, shared:
Finding the right flag for our agents, not just in name but also in character, was very important to me. As an owner, I am always asking, “What can I do over time to improve our supportive offerings to agents?” When weighing the brand, I recognized that we needed some of the characteristics of Prudential, but we also needed a brand that was both fresh and established in the business community. Berkshire Hathaway HomeServices was the obvious choice.
Not only does Berkshire Hathaway have a long-standing track record of stability and integrity in real estate as a dominant industry investor, the company managed to build a brilliant new agency network that has all of the accountability of an established brand, without any of the excess or history of bad judgment. Coming after the recession, we believe that the Berkshire Hathaway brand will inspire confidence and trust in buyers and agents.
Steve Roney adds, "Real Estate, frankly, has not been a stable business, but Berkshire Hathaway managed to maintain its balance and credibility during and following the 2008 crash. That says something about its integrity and business intelligence with regards to real estate. I could not think of a more sound foundation for a brokerage."
Already, the BHHS network has been named the "Real Estate Agency Brand of the Year" by the 2014 Harris Poll and has garnered considerable attention domestically and internationally. While we are already on a trajectory of growth, our new brand will increase international buyer interest, offer agents the very best in cutting-edge marketing technology, and help us build on our history of success.
We hope you are as excited as we are to start seeing the new "Cabernet and Cream" yard signs around the state. Follow us on Facebook as we launch Berkshire Hathaway HomeServices Utah Properties.
Thank you for your loyalty and support. Warren sends his regards!