Marketing Strategy

Marketing sells homes. Our strategy to showcase your property is comprehensive and includes digital, print, and photography. Our systematic approach to marketing your property starts with producing captivating photography, visual assets, and content.


Our agents will develop a customized marketing plan including:



Compelling Visual Media


Professional Photography
High-quality professional photography can make a positive impact on potential buyers. We offer top quality photography support that gives potential buyers insight into your property and the world-class amenities and community elements near your property.

Motion Plus Property Video Tours
With video quickly becoming the new way to market real estate, Berkshire Hathaway HomeServices Utah Properties takes it a step further with proprietary Utah Properties Motion Plus video tours for all our listings and optional aerial, twilight, cinematic, and lifestyle upgrades.

3-D Virtual Walk-Through Property Tours 
This 3-D walk through cinematic tour allows potential buyers to experience your property from anywhere in the world. These 3-D tours offers a virtual showcase experience that’s realistic, immersive, and the latest and greatest in visual marketing technology


Online Exposure

Over 90% of consumers search for property online, so we are meeting them there. Berkshire Hathaway HomeServices Utah Properties offers the most extensive digital marketing capabilities available. From our proprietary property search app, to having over 15,000 likes on Facebook, to advertising widely on the web, we offer the best possible online listing exposure for our clients.

As more and more consumers move their property searches online, you can be sure that your property will be showcased globally and locally on strategically selected real estate searching sites. When it comes to promoting your listing across websites, we believe in both quality and quantity.

In this day and age, it’s important that your brokerage command standing relationships with media partners to showcase listings. As a result of our industry prestige, we have the capability to distribute our represented properties to the most trafficked online search sites. Utah Properties collects traffic metrics publisher websites and compiles them into reports that provide you with critical marketing intelligence and a competitive advantage. Our partners include Berkshire Hathaway HomeServices, the Wall Street Journal, Unique Homes,,, DuPont Registry, HGTV, the Robb Report, The Travel Channel, and others.



Mobile Marketing

Our Berkshire Hathaway HomeServices Utah Properties app allows buyers to view listings based on their real time GPS location. It facilitates the search process and ensures that active buyers will be exposed to your listing. Our app works with all mobile device types and can be viewed anywhere. Additional property and community can be accessed, and the app allows buyers to inform their agent of any good fits instantaneously.

To download our app on your smart phone, simply search for BHHS Utah in your app store or text “parkcity” to 87778.


Local Print Advertising

Our in-house produced Living and Neighborhood Guide magazines showcase our brokerage’s listings to their best advantage. Placed within artfully designed publications that give buyers both market, neighborhood, and community information respectively, your property could be put in front of at least 20,000 interested viewers who demonstrate interest in Park City and its real estate. They are also available digitally with embedded videos.


Media Partners

While we’re practitioners of digital innovation, we also recognize the importance of clever and well-placed print advertising. We advertise widely in leading local and national newspapers and magazines. These branded ads and campaigns are intended to create awareness for our listings.

Our national brand also advertises extensively from the Wall Street Journal to the Washington Post, HGTV, MSNBC and CNN.

The Berkshire Hathaway HomeServices Prestige magazine is offered around the world at domestic and international airline lounges, partner brokerages, and is mailed to previous firm clients and affluent US consumers.



Traditional Print Marketing

From listing postcards, to traditional flyers, tactile brochures, pocket maps, and more, our firm functions as a full-time, diverse print marketing agency. We know clients sometimes want a tangible marketing piece to take and share, and Berkshire Hathaway HomeServices Utah Properties provides a variety of unique-to-your-property ways to print market your home. Concepts have included pocket ski maps that showcase your property, multi-page flyer look books, and more.


Signage, Open Houses, and Agent Outreach

There’s an adage in the business that the best buyer is the one who calls from a listing sign. That’s why we make sure each and every one of our properties has signage designating it as a “For Sale” listing. Beyond just providing the run-of-the-mill house sign, we give sellers the options of a permanent, green flyer to accompany your sign that gives all of your individual property specs and information. This ensures a buyer is given all the information they need to make that call.

While we believe in a holistic marketing strategy, over 90% of buyers still originate from a local real estate agent. To make sure all local agents are informed of your listing, we present your listing formally during our company-wide sales meetings at which our professionals receive detailed presentation on your property so that they can present it to any relevant buyers. Further, each week our firm and agents participate in an Open House tour, where local agents tour recent listings to learn about homes like yours. Your property will be presented in multiple ways to buyers’ agents throughout your marketplace.