The Dr. is In: “Did You Move Your Business into the Wrong House?

In St. George’s commercial market, inventory is so tight that some business owners treat the first available space like it’s the last slice of Costco pizza - grab it now, ask questions later.
But here’s the truth:
Choosing the wrong location for your business is like going on a blind date and proposing before the appetizers arrive. Sure, the square footage looks good… but will you still love it when the foot traffic ghosts you?
A few things worth slowing down for:
Foot Traffic:
If your ideal customers aren’t walking by, it’s not a “location,” it’s a storage unit with dreams. Don’t marry a space that no one visits.
Neighboring Businesses:
Your neighbors can be your hype squad… or the reason customers think twice. It’s like moving into an apartment building - you want the friendly dog‑walker next door, not the guy who practices drums at 2 a.m.
Signage Opportunities: If customers can’t find you, you’re basically running a speakeasy without the fun passwords. Visibility isn’t optional - it’s oxygen.
The Big Lesson:
Saying no to a space today might be the smartest business decision you make this year. Square footage matters, but strategy matters more. Your location should work for you, not against you.
If you’re navigating the St. George commercial market and want a partner who helps you choose wisely, BHHS Utah, Commercial Division, is here for you.

By Dr. Brenda Buck | St. George Commercial Broker & Recovering Academic