Strategic Selling: Go Green.

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Today’s sophisticated homebuyers are seeking green features partly for ethical reasons and partly for cost efficiency. Incorporating green features and sustainable tactics is an inexpensive way to add value to your house.

Here are some cost effective eco-friendly upgrades to incorporate in your home:

-Replace all the light bulbs in your home with CFLs or LEDs.

-Seal, upgrade and insulate (it can reduce your annual heating bill by $100 according to Department of Energy figures).

-Consider upgrading to energy-efficient appliances. (There are tax deductions and rebates that make this more affordable. Modern appliances can be a very attractive selling point.)

-Tankless water heaters are known for energy efficiency and water conservation.

-Update your yard with hearty, drought-tolerant greenery that can save many gallons of water each month.

When showing or marketing your home:

-Be sure to list and mention all of the eco-features of your home.

-Educate any potential buyers on the economic and health benefits of going green.

-When staging, instead of using bottled water, offer a chilled pitcher of filtered tap water at the ready. Add some organic fruits or vegetables and eliminate excess packaging.

-Advertise online and consider marketing around the sustainable features of your home.

Employing any of these tips will paint a desirable picture for today's prospective, eco-conscious buyers.

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